Content Writing Portfolio

A selection of website content, articles and editorial work that reflects my approach to research, writing and content strategy across different industries and audiences.

Website Content

King Accounting

Home Page · Accounting Firm

Accounting firm offering affordable, personalized accounting and tax services for small businesses and individuals.

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gray concrete wall inside building
gray concrete wall inside building
gray concrete wall inside building
gray concrete wall inside building

Website Content

From service pages to landing pages, examples of website copy developed around audience needs, brand positioning and search intent.

Website Content

Shelley Security Services

Service Page · Security Provider

Security company offering enterprise security management for businesses and franchises as they scale across multiple locations.

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gray concrete wall inside building
gray concrete wall inside building
gray concrete wall inside building
gray concrete wall inside building

Website Content

Jones & Graham LLP

Landing Page · Law Firm

Accounting firm offering affordable, personalized accounting and tax services for small businesses and individuals.

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Website Content

Jackson Insurance

Location Page · Insurance Broker

Accounting firm offering affordable, personalized accounting and tax services for small businesses and individuals.

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Blog Article

ChatGPT Ads for Canadian SMBs

A practical guide to ChatGPT ads, AI advertising, and what small businesses in Canada should understand before testing the channel.

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Blog Article

The Real Risks of Bad AI-Generated Content for Your Brand

Just because you can use AI for content creation doesn’t mean you should, especially not without a plan. Bad AI content can tank your SEO and seriously erode trust.

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Blogs & Thought Leadership

Commentary and analysis on AI, content creation, search and the changing relationship between technology and creativity.

Blog Article

AI Content Marketing in 2026: Scaling With Human-Led Workflows

Content teams are working in a market that no longer rewards volume alone. Automation is integral, but the best way to use it is changing.

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Blog Article

How to Use GSC Platform Properties to Measure Social Content Discovery

Social posts no longer live only inside social platforms. A TikTok video, Instagram post, YouTube video, or post on X/Twitter can also appear when someone searches on Google.

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